KATIE ALLEN, Managing Director of De Novo Perspectives, has 19 years of marketing and communications leadership experience across a broad range of disciplines including branding, content marketing, public relations, events and exhibits, and corporate communications. She has worked in a variety of industries including healthcare information technology and services, business process outsourcing, banking, and hospitality.
Katie is a results-oriented leader who develops marketing and communication strategies that enable hi-tech and service oriented companies to meet their organizational objectives. Her expertise in designing, planning and managing targeted, integrated, lead generation campaigns helps fuel sales pipelines and enhance growth. Katie also has a proven track record in developing and executing in-depth communication plans that inform and engage employees, clients, and prospects — in a wide variety of complex situations.